The HYBE building is the home of BTS’s company, and it is a special place for fans. For ARMY (BTS fans) visiting Seoul, it has become a real “must-see” spot.
You cannot go inside, but there are still fun things to do around the building.
This guide shows you what a tourist can enjoy at and around HYBE.
What Is the HYBE Building?
HYBE is the company behind BTS and many other K-Pop artists. Its headquarters is a tall, modern glass tower in Yongsan, central Seoul.
The building itself is an office, so visitors cannot go inside.
But the outside and the streets nearby have become a popular gathering place for fans from around the world.
Note: The old “HYBE Insight” museum inside the building has closed, so there is no museum to visit there anymore.
HYBE Headquarters in Google Maps
How to Get There
- Station: Sinyongsan Station (Line 4), Exit 2 — about an 8-minute walk
- Also close to Yongsan Station (Line 1 / KTX / ITX)
Sinyongsan Station in Google Maps
What Can You Do as a Tourist?
1. Take Photos of the Building
The HYBE tower is a striking, modern building and a symbol of BTS’s success.
Fans love to take photos in front of it as a memory of their trip.
Please be considerate — it is a working office, so stay in public areas and keep quiet.
2. Visit the Fan Cafes Nearby
The streets behind the building are full of K-Pop fan cafes.
Around member birthdays and anniversaries, these cafes hold special “cup-sleeve events.” You can get a themed drink with a free cup holder featuring your favorite member.
3. Collect and Trade Photocards
Many fan spaces near HYBE let you buy, collect, and trade K-Pop photocards.
It is a fun way to meet other fans and find something special to take home.
4. Explore Yongridan-gil Food Street
Nearby is Yongridan-gil, a trendy food and cafe street.
You can enjoy stylish restaurants and cafes — and idols themselves are sometimes seen here. It is a great place to eat after visiting HYBE.
Tips for Fans
- The building is an office, so be respectful and quiet
- The best time to visit is around a member’s birthday for special cafe events
- Bring cash or a card for cafe events and photocards
- Combine your visit with Yongsan Station and nearby shopping
